Working day at Neuwied to discuss digital transformation and pricing power in steel distribution

May 2022

On 12 May 2022 was held the EUROMETAL* SSC Regional Meeting for Austria, BENELUX & Germany in our steel service centre of Neuwied (Germany).

Welcomed by our CEO Jean-Marc Butin, and Michael Nonn, chief operating officer, the participants, all professionals from the sector, gathered for a half day of reflection and discussion about the challenges the steel distribution and steel service center businesses have to face.

Jean-Marc Butin introduced our tailor-made solutions of flat carbon processed products, followed by Michael Nonn presenting the case of Neuwied and its developments. Valentin Kaltenbach, CEO of Kaltenbach.Solutions, tackled the challenge of digital transformation in steel service centres while Daniel Hess, Director at Simon-Kucher and Partners, gave a presentation on pricing for value.
The discussions were followed by a site visit to wrap up the day.

A big thanks to Ricardo Silva, executive director of EUROMETAL and Thomas Niederhofer, head of Business Unit Steel at Knauf Interfer and chairman for the German-speaking SSCs for making this day happened in Neuwied.

*EUROMETAL is the European federation of steel, tubes and metal distribution and trading